FACTZ has learned that UAE and Dubai tourism foot the bill for this viral influencer excursion. Tarte Cosmetics was only responsible for the free product and signage.
Now, this makes sense. Dubai has gotten a bad rap for imports, aka influencers visiting for sex-work purposes. The country needed a rebrand, and what better way to mask it than with makeup.
The big winner is not the women, but Tarte Cosmetics and Sephora for duping everyone into believing they paid for the activation, which 2 billion people online saw.
Here are the final estimated breakdowns:
- 50 PAID influencers with +1 – $2.5 million
- Ritz-Carlton Dubai Villas – $3 million
- Dubai excursions – $1 million
- Restaurants/Catering – $1 million
- Transportation – $500k
Alix Earle posting from Dubai – Priceless.
Smart woman ! She doesn’t want the taint of Dubai. If she goes well y’all know the story.
Stephen it sounds like you dont know what you’re talking about! Go read a book instead of looking at TikTok girls in UAE