Factz

VIRAL VIDEO

CJ So Cool’s Frostbite Sneakers Take ‘So Cool’ to the Next Level

CJ So Cool has already cornered the market as one of the biggest YouTubers of all time.

But now, he’s taking a foray into the fashion industry.

And his first moves seem to be making all the right kind of waves.

In March, his brand new Frostbite SS4 sneakers were available for preorder, and the YouTuber released videos talking about how excited he was about the new opportunity.

The sneakers pay homage to his birth stone, Aquamarine, and embrace a frozen theme, which is evident throughout the details including upper overlays featuring a textured water droplet design.

In an interview with SoleSavy, the influencer superstar talked about the first time he saw the finished product; “I will never forget that night. I was presented with my sneaker while out to dinner on the Las Vegas strip. I hadn’t even held the shoe for longer than 20 seconds before a waiter walking past complimented it. It was that random opinion that sealed the deal for me because I knew people who didn’t even know who I was liked it.”



12 Comments

Comments are closed.