The famed Dana Point, California, ROTH Cap Conference by Byron Roth continues as the rain came down hard last night in the OC.

The ROTH Capital Partners Conference has now turned into a music event. Every year people try to get entrance passes like Coachella Artist wristbands. No joke. If you don’t know JJ, you have no shot at watching the surprise A-list performances. Your only hope is to open your balcony from the Ritz-Carlton Dana Point or the Waldorf Monarch to listen to the festivities if you have good ears.

Tonight is the big show, with rumors that JJ’s best friend, Morgan Wallen, will be performing. At least, that is what everyone wants.

Who is JJ (right side in the image)? He is the ultimate marketing connector. I’ve known this man for 20+ years. He has a heart of gold, is the best role model I know, and only wants the best for the ones he cares about. You are blessed if Black Jesus is in your life. I decided.