This hurts my heart. As everyone knows, I’m a huge Meredith Duxbury fan, but our stats team at FACTZ is telling me to pump the breaks on the foundation.
Here is the good Duxy breakdown:
- 1.4 million followers on Instagram
- 94% real following
- $5700 per post cost
Here is the sus Duxy breakdown:
- D+ engagement rating, in the low 30% audience engagement range.
- C- in the likes department
- D- in the comments department
So for brand investment purposes, especially makeup brands like Rare Beauty, who want to pay her bills. Please review the data.
