Serial entrepreneur and tech bigwig Jeffrey Huang is best known in the crypto world as Machi Big Brother.

And now, he has suffered a staggering loss in ETH after attempts to farm tokens with Bored Ape NFTs.

Huang has been a part of the trading wars on Blur NFT exchange which involves buying and selling large amount of NFTs to collect Blur tokens awarded for activity.

As a result, Huang suffered realized losses of up to 2,400 ETH – worth $4.2M.

He’s claimed up to 1.85 million Blur tokens so far, selling them for an average price of $0.71. He bought another 350,000 at a price of $0.61, currently worth just $188.807.

What he’s hoping to do with the farming tokens and NFT dumps is unclear, but then again so is his history in the crypto world. In 2018, it was alleged that Huang embezzled 22,000 ETH ($38.8M) from investors through his firm, Formosa Financial.

So now, the famed NFT whale Huang is now millions down – but he’s working on a strategy.