If you don’t know Keith Lee, you will today.

Lee proved this past week and weekend that the power of social media could be used for good. Lee is a social food critic, but unlike the others, he doesn’t charge. He does it because he loves it. And applies honesty to his craft.

The video above was Lee’s critique of Frankensons Pizzeria in Las Vegas. And the video below was the result … as you can see, the owner Frank, has been brought to tears.

Great work, KL! Please support small businesses. America needs them!