In a new viral video, Jake Paul trashes a friend’s Balenciaga hoodie.

While his actions may be somewhat playful, it’s clear that Paul isn’t just playing around.

He rips the friend’s hoodie while saying, “We don’t support Balenciaga.”

Balenciaga has come under fire in the last year for sexualizing children in their adds and a number of other controversial actions – and Paul is apparently not down with the Balenciaga merch.