David Beckham unveils his latest olfactory creation, The David Beckham Eau De Parfum Collection, featuring three meticulously curated fragrances inspired by his extensive travels and life experiences. This highly personal collection introduces a trio of enduring eau de parfums to the US market exclusively at JCPenney in 2023. Each distinct scent embarks on a sensory voyage, encapsulating David’s life while honoring the artistry of artisanal perfumery, with a particular emphasis on the meticulous selection of ingredients.
The Collection showcases three complementary eau de parfums: Infinite Aqua, Aromatic Greens, and Refined Woods. Through years of exploration, international living, and encounters with inspiring individuals, David has cultivated a profound appreciation for unique materials, craftsmanship, and exquisite fragrances.
David reflects on The Collection, stating, “Over the past 15 years, I’ve had the privilege of collaborating with exceptional perfumeries worldwide. This fragrance range amalgamates their expertise with my vision to craft products that endure. Scents have the remarkable ability to evoke potent memories, reminding us of cherished individuals and moments in our lives. With The Collection campaign, I sought to capture personal memories from my adventures with close friends and family. We filmed in Miami, and I cherished the freedom of driving along open roads, flanked by the ocean on one side and lush forests on the other. I’m truly excited about how we’ve encapsulated this sensation.”
To commemorate the launch of The Collection, David Beckham will make a special appearance at the JCPenney store located at the Roosevelt Field Shopping Center in Garden City, New York on October 12.
Michelle Wlazlo, Chief Merchandising Officer for JCPenney, expressed enthusiasm about the partnership, stating, “We are delighted to collaborate with David Beckham and Coty to exclusively introduce The Collection to JCPenney customers nationwide. We are particularly excited for customers at our Roosevelt Field store to have the opportunity to meet him in person. Strategic partnerships are an integral part of our revitalized customer strategy, and we are committed to providing our customers with access to fresh, relevant products and the brands they desire, as well as the founders of those brands they adore. We are proud to welcome David Beckham to the JCPenney Beauty family.”
This collaboration marks a new chapter in the longstanding relationship between David Beckham and Coty. Stefano Curti, Chief Brands Officer Consumer Beauty at Coty, shared his excitement, stating, “David Beckham Fragrances have been a favorite among consumers for over 15 years, and I am personally thrilled to see the brand expand its reach with the introduction of the first eau de parfum range. David, together with Coty’s fragrance experts and globally acclaimed perfumers Ane Ayo, Amandine Clerc-Marie, and Alexandra Carlin, pushed the boundaries to create a collection of exceptional scents that elevate the art and craftsmanship of fragrance, offering a truly immersive experience.”
Discover The Fragrances:
1. Infinite Aqua: Immerse yourself in this aromatic fresh watery fragrance, inspired by a scenic drive along the Pacific Coast highway. Capturing the vastness of the ocean and the exhilarating touch of salty sea air on the skin, Infinite Aqua delivers an intense sense of infinity and revitalization.
2. Aromatic Greens: This woody green fragrance encapsulates the serenity found in nature’s vibrant beauty. Drawing inspiration from the calming influence of nature, Aromatic Greens emanates a sense of tranquility.
3. Refined Woods: An oriental woody fragrance built upon iconic perfumery elements that transport you to exotic locales. Inspired by David’s passion for embarking on open-road adventures to explore diverse landscapes, cultures, and cuisines, Refined Woods is a warm and sensual scent, celebrating the journey and its intrinsic rewards.
Embrace each new and captivating experience along the voyage of life. Discover the David Beckham Collection, available exclusively at JCPenney starting in September 2023 and nationwide at retailers in January 2024.