Instagram has permanently banned PornHub from its platform, according to a statement for Meta (which owns Instagram).

After increasing pressure from conservative anti-pornography groups, Meta explains, “We’ve permanently disabled this Instagram account for repeatedly violating our policies.” Meta said that they have violated terms of service over the past ten years and that it eventually added up. They did not explain precisely what the violations were. Instead, they referred those asking to terms of use regarding adult content, nudity, sexual solicitation, and guidelines regarding accumulating breaches of its terms.

But PornHub is blasting the social media giant, citing that users like Kim Kardashian and others can post pornographic content.

PornHub says all of their Instagram content has been “PG.” They posted an open letter Tuesday that included endorsements from 63 industry-related professionals, which read, “We, the undersigned, represent those in the adult industry that has for years been undermined by Instagram’s opaque, discriminatory and hypocritical enforcement of its own Terms and Policies. Sex workers and performers have been unfairly targeted in the form of bans, shadow bans, suspensions, loss of Live privileges and content removal, despite taking extra care not to violate Instagram’s Community Guidelines.”

When they sent the letter, PornHub’s account was suspended for three weeks – which they expected to expire soon. However, Instagram has now made the ban permanent.