Forbes has unveiled its highly anticipated list of the top creators for 2023, and while some placements were expected, others may take you by surprise. This prestigious list features 50 individuals who collectively boast an astounding 2.6 billion followers and an estimated combined income of $700 million. It’s evident that brands are increasingly relying on these creators, contributing to their growing influence and earnings. Forbes compiled this list using meticulous data research, considering factors such as follower counts, engagement rates, and entrepreneurial ventures. These individuals are seen as trendsetters who have the power to reshape various industries, including media, marketing, entertainment, and more, thanks to their strong connection with their audience.
Topping the list at number 1 is none other than Mr. Beast, a name that should come as no surprise. With a staggering 312 million followers on Instagram and estimated earnings of $82 million, Mr. Beast, also known as Jimmy Donaldson, solidifies his influence. Forbes even shared that he is set to become a member of the Forbes’ board when the company undergoes a sale.
At number 2, we find KSI, boasting 112 million followers, outpacing the Paul brothers, Jake Paul at number 3 and Logan Paul at number 6. Meanwhile, Charli D’Amelio claims the title of the highest-ranking woman on the list, commanding a remarkable 213 million followers and estimated earnings of $23 million.
A surprise entrant to this elite group is comedian Matt Rife, whose crowd work clips disrupted algorithms, earning him the 9th spot with 22 million followers and $25 million in earnings. This success even led to a stand-up special directed by Mila Kunis.
While Alexandra Cooper’s inclusion at number 12 may raise eyebrows due to creators with larger followings and more engagement, Forbes often introduces fresh names to garner attention for the list. Notable mentions also go to Druski, Zach King, Dani Austin, and Addison Rae.
In an unexpected twist, Alix Earle secured the 42nd spot with 8.5 million followers and estimated earnings of $5 million. Her GRWM (Get Ready With Me) videos dominated 2023 trends, propelling her to attend major events and even launch her own podcast.
The question remains: Do you agree with Forbes’ rankings? These creators undeniably shape the digital landscape and leave their mark on various industries.
