After Elon Musk took control of Twitter, it was no surprise that a number of users and celebrities left.

But what is surprising is the number of advertisers and executives bidding the platform farewell.

For instance, ad giant IPG has advised brands (including CVS Pharmacy, Nintendo, Unilever and more) to pause their Twitter spending in the wake of Musk’s takeover.

The advertising titan suggested that their clients wait for more clarity on the social network’s plans for trust and safety before they launch another round of paid advertising.

Since the deal officially closed on October 28, there has been a massive uptick of racist and other hate speech tweets, according to data compiled from the Network Contagion Research Institute.

And multiple executives have quit without publicly giving their reasons.

Is it all part of the growing pains of Musk’s new platform? Or signs that the already slowly dying Twitter is headed for a fast-track has-been?

Musk is attempting to trim the fat by cutting the workforce and refocusing on projects to try to save the popular but aging platform, but time will tell if his efforts are enough.