FACTZ is starting to question the social media algorithms for Alix Earle. We love her, but the current engagement meter seems a little sus … especially on TikTok.

Just to put her growth into perspective:

• Charli D’amelio has 149 million followers and gets 4.5 million views on average over 5 days. Alix Earle has 2.2 million followers and is averaging 10 million views in 2 days.
• MRbeast has 64 million followers and gets 1.3 million views in 5 hours. Alix Earle has 2.2 million followers and got 1.3 million views on her last video in 3 hours.

Earle is kicking everyone’s ass. She gained her another 100k followers today … it makes you wonder if there is someone behind the curtain at TikTok that has a major crush on her (deleted algorithm code on her account) or is this real life?

FACTZ is leaning towards a Gen Z obsession.