Influencers are everywhere.
Social media influencers have become omnipresent in our society, from your social media timeline to the products you’re shopping for at the store.
But now, they can be found at your local Walmart (kinda).
Walmart is starting a platform for social media influencers in an effort to get help from online content to push interest in everything from food to clothing.
According to an announcement made Tuesday, the program is known as Walmart Creator and will make it easier for influencers to recommend company products. Influencers will have access to tens of thousands of recommended items and earn commission on sales made from their recommendations. There is no cap on what they can achieve.
“We know our customers are inspired by the content and stories they see from their favorite influencers in their social feeds every day,” said William White, chief marketing officer, Walmart U.S. “This next step in our strategy will help fuel inspiration for our customers by connecting their favorite creators directly with our brand and the brands they love at Walmart.”
This comes after rumors that TikTok is looking to create warehouse fulfillment centers similar to Amazon, closing the gap between influencers and retail.
Does this really help equality? Do many products lose in this competition? Can influencers interfere in everything?