The lingerie and clothing company, Victoria’s Secret, has signed rising star Alix Earle to an endorsement modeling deal.
Earle, who has been on the gravy train, decided to partner with VS, passing on many national brands including ALO.
FACTZ was told the reason why:
“Alix [Earle] actually wears their stuff [Victoria’s Secret] and grew up on the Angels.”
This is a huge score for VS as they try to reposition themselves with the Gen Z demo.
I wonder if she will be the new model.