Apple CEO Tim Cook doesn’t think the average person can define or understand what precisely the Metaverse is, much less spend a portion of their life interacting with it.

This comes as Facebook’s parent company, Meta, under CEO Mark Zuckerberg, funnels billions of dollars into creating the Metaverse – and people aren’t even quite sure what it is.

Cook explained, “I always think it’s important that people understand what something is. And I’m really not sure the average person can tell you what the Metaverse is.” Cook added, “[VR is] something you can really immerse yourself in. And that can be used in a good way. But I don’t think you want to live your whole life that way. VR is for set periods, but not in a way to communicate well.”

On the other hand, Zuckerberg is balls deep in the planning and watching Meta stocks tank as he stays laser-focused on his vision for the Metaverse. The Metaverse, by the way, is supposed to be a virtual world for consumers to spend time in – but since VR isn’t ubiquitous yet, it’s still just Facebook with extra steps for now.

Zuckerberg said of his plans for the Metaverse that they’re placing Meta in competition with Apple, calling it a “very deep, philosophical competition” when he explained it to employees. Whatever that means.

Zuckerberg said, “This is a competition of philosophies and ideas, where they believe that by doing everything themselves and tightly integrating that, they build a better consumer experience.” But the Metaverse, Zuckerberg hopes, will be built by more interoperable development.