The Sorority Scam: Sororities Draw Gen Z Interest, Prompting Competition and Recruitment Consultants

Despite recent instances of exposure for abuses and bullying within sororities nationwide, their popularity continues to grow. The pursuit of sorority membership has become intensely competitive, leading young women to enlist professionals to distinguish themselves from the pool of potential recruits.

In an unprecedented trend, Gen Z students are increasingly eager to earn the endorsement of stern sorority gatekeepers, leading them to hire recruitment consultants who guide them through the rush process, providing a determined advantage.