When the “Ted Lasso” season 3 premiere launched, it scored around 870,000 US households.

That’s up 59% from the season 2 premiere, which only caught the attention of 546,000 US households.

The Apple TV+ series numbers are reported by Samba TV, which doesn’t account for mobile, but includes 3 million terrestrial TVs weighted to the US Census.

That makes their sample group around 100x larger than the well-known Nielson sampling, of just 45,000 households.

Apple TV hasn’t released any data for “Ted Lasso” viewership but have previously said that Season 2 was the streaming service’s biggest premiere day ever, so it’s likely that season 3 will have eclipsed that milestone easily.