The boycott campaign against Target has gained traction on social media, leading to many consumers expressing their intent to refrain from shopping at Target. The boycott’s impact on Target’s financial performance has been substantial, with an estimated loss of $9 billion within just one week since the calls for boycott began.
This is all because Target targeted its ‘Pride Collection’ towards children (in the children section). The financial impact is undeniable, and unfortunately, it will only get worse. FACTZ doesn’t understand why the Bud Light incident is completely ignored by major companies’ marketing teams.