What does a hotel brand do when they smell like the movie Cocoon? They call marketing maven and Co-CEO of Tao Group, Jason Strauss, to develop a concept to Make Caesars Great Again.

So far, the reviews on SSP have been stellar. The crowd is young and sexy. FACTZ spoke with a big paying customer- the whale (big gambler) told us, “It’s the perfect pre-game spot to Omnia Nightclub. The Tao Group is a hospitality company that creates banger spots. Stanton [Social Prime] is my new home.”

FACTZ knows if a location emulates the swagger of Jason Strauss … it will make crazy money. Congrats Caesars!