The 24-year-old Canadian star Shawn Mendes appears in a new ad campaign for the US brand. The Tommy X Shawn Classics Reborn campaign is said to be inspired by the brand’s “take on pre-90s prep, highlighting relaxed fits and original comfort with an emphasis on inclusivity”.

Tommy Hilfiger tells FACTZ, “The Tommy X Shawn Classics Reborn collection marks another step towards realizing our vision for sustainability, as we aim to create fashion that Wastes Nothing and Welcomes all. Shawn is an impressive young man and an advocate for positive change. We’re proud to partner with him and continue playing our part in creating a more responsible future of fashion.”

Looks like throwbacks are fashion-forward these days.