Shares of Endeavor, the company that owns the Ultimate Fighting Championship, have fallen after a video surfaced of UFC leader Dana White hitting his wife.
In the video, White and his wife Anne were arguing over New Year’s and White can be seen hitting her.
Since then, White has faced backlash from every direction. In the past, White has been outspoken against domestic violence, so he’s facing accusations of hypocrisy on top of criticism over being a domestic abuser.
Anne has said that Dana’s actions were “out of character.”
But out of character, hypocritical or not – White is now seeing the consequences of those actions.
Endeavor shares closed down nearly 6% Tuesday.
White has issued a public apology.