Pop star Rita Ora has launched a new sustainable activewear brand called Humans Being.
It’s designed to take the customer “from workout to out-out.”
The first pieces in the 12-piece collection will be available to purchase online November 3. Items available include cycling shorts, sweatshirts, joggers, sports bras and leggings.
Humans Being offers “fashion-forward thinkers sustainable and stylish activewear designed around people and their hybrid lifestyles.”
Ora’s brand focuses on the use of pieces crafted from sustainable and recyclable materials that have a circular lifestyle. Materials include Ynviron from Antex, recycled plastic bottles and natural materials like organic cotton.
Ora worked closely with technicians in the fashion and sustainability sphere to curate an “eco-conscious” and luxury activewear collection.
The pop star said in a statement, “Fashion has always been an instrumental part of my life. When I was a teenager I worked in the shoe shop, Size? on Portobello Road. I remember going to the market there to look for the perfect vintage pieces to pair with the trainers I got through my job. I loved the idea of mixing modern and vintage styles, repurposing an item from the past in a way that made me feel special and unique, and it’s something I still do to this day.”
Ora added, “When I founded Humans Being, I wanted to embody this same mentality using recyclable materials to create clothing that’s both stylish and comfortable. It was important for me to create looks that people can feel good wearing both inside and out. I’ve put together an absolute dream team for this, and I can’t wait for people to get their hands on it.”
Check out the collection at humans-being.com.