Mexico has banned smoking on beaches, hotels, parks, and other public spaces.

The new ban marks one of the world’s strictest bans on tobacco use in public.

The General Law for Tobacco Control reform took effect Sunday and prohibits businesses from promoting, advertising or sponsoring tobacco products, including putting them on display to sell.

World Health Organization Director-General Adhanom Ghebreyesus praised the ban, writing on Twitter, “Bravo Mexico! WHO welcomes such a bold move on tobacco control. We call on all countries to strengthen No Tobacco policies and help us prevent 8 million deaths every year!”