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Paris Hilton Helps Marc Jacobs Resurrect the Stam Bag

If you bought a handbag in the late ’00’s to early 2010’s, you probably remember the Marc Jacobs Stam bag

Named after Jessica Stam when it hit the runways in 2005, the Stam bag was the perfect combination of size, style and fashion.

The quilted leather bags were discontinued in 2013, but they’re back – and with a little help from Paris Hilton.

Hilton, Selma Blair, Ashlee Simpson, Ashanti, and Jessica Stam herself all posed with the resurrected bags for a new campaign ad. #FIRE