Metaphysic, a generative AI tech company, has officially introduced its groundbreaking system designed to assist actors and other individuals in overseeing the generation and administration of their personal data, encompassing their likeness and voice. Notably, early users of this technology include renowned figures such as Anne Hathaway, Octavia Spencer, Tom Hanks, Rita Wilson, Paris Hilton, and Maria Sharapova.

Metaphysic initiated a strategic partnership with CAA, a prominent talent agency representing Tom Hanks and Anne Hathaway.

This system is positioned to empower actors by utilizing generative artificial intelligence algorithms to generate their facial, vocal, and performance data gradually. Moreover, it enables them to exercise control over how third parties utilize this data, encompassing elements such as consent, compensation, and the intricate domain of copyright, which continues to undergo examination within the legal sphere.