Meta’s Reels Play bonus program paid content creators to hit certain benchmarks for their reels.

But that program is coming to an end.

The change will affect creators on Facebook and US creators on Instagram. Meta will not offer any new or renewed bonus deals, but say they will honor existing commitments over the next 30 days.

The Verge reports that Paige Cohen, a Meta spokesperson, told them, “We are evolving the test of our Reels Play bonus on Instagram and Facebook as we focus on investing in a suite of monetization solutions to help creators earn steady streams of income. We will look into ways to run the program in a more targeted form, for example in potential new markets.”