Legendary Las Vegas showman, Jeff Beacher, who some know as the ultimate cold plunger has another trophy to add to his collection as KTLA 5 news in Los Angeles cements his 5k victory on national television this morning.

Beacher who is sponsored by every blue-chip major in the influencer world smells like excellence according to other marathon runners.

FACTZ has learned Beacher’s water-savant Glamazon Ashley had to work overtime in the race as Beach demands excellence, “Madhouse wins or die.” It’s full circle as the 2023 “People’s Champion” is gunning for the “Sexiest Man Alive” in 2024.

This story is developing.