Death Row teams up with Happy Dad to create a grape flavor that places the record label on the map with a younger generation.

It was by far the hottest alcoholic beverage this weekend, with over 80,000 cases sold in 12 hours on a limited test release. Snoop Dogg acquired Death Row Records from Blackstone in February 2022 and is looking to rebrand the label to Gen Z. He has already placed the old catalog on streaming services and plans to release new music.

This #HappyDad campaign will definitely put Death Row right back in the forefront and elevate house parties.