In a surprising move that has sparked widespread debate, popular athleisure brand Lululemon has come under fire for its policy of terminating employees who call the police during a robbery.

According to the ATL, former employees at the Lululemon store in Atlanta, they were fired after they dialed emergency services during a robbery incident. The company’s stance on discouraging employees from involving law enforcement in such situations has ignited a heated discussion surrounding the balance between crime prevention and corporate protocols.

The reasoning behind Lululemon’s policy suggests that the company aims to prioritize non-confrontational approaches to potential criminal incidents. However, critics argue that this stance may place employees at risk and undermine their ability to protect themselves and customers during dangerous situations.

Now Lululemon faces mounting pressure to reevaluate its policy and address concerns regarding employee safety or face the dreaded “Boycott Mafia.”