Celebrities walked the red carpet ahead of the Spring/Summer 2023 HUGE BOSS show in Miami last night, and they looked beautiful. The new “screw PFW” theme seems to be working as both Versace’s show in LA, and now Hugo Boss’ show in Miami were huge pop-up hits.
Notable attendees included Demi Lovato, Maluma, Tiffany Haddish, Rikimaru, Christine Quinn, Karolina Kurkova, and more. Hometown hero Alix Earle was also in attendance, and according to sources who attended, “nobody knew who she was.”
DJ Khaled, who was a model in the show, declined to have his picture taken with the new UTA signing—his loss.
The BOSS show took off for a VIP audience of 500, and was followed by a lush afterparty at Herald Plaza.
Marco Falcioni, SVP of Creative Direction at HUGO BOSS, said of the show, “The BOSS Spring/Summer 2023 collection is a fluid revisitation of the brand’s heritage tailoring while offering a ‘see now, buy now’ approach to key pieces. One of the underlying motifs that inspired the collection is the exquisite tension that lies between contrasting elements, such as solid and fluid states; land and sea; opaque and transparent; past and present. This powerful juxtaposition serves as the cornerstone of a new exploration in prints, tones, and textures, opening the door to a world that invites a creative, visual dialogue. It is a sartorial reflection in looking back to move boldly forward into the future and embody the spirit of a true BOSS.”