Love him or hate him, Andrew Tate isn’t going anywhere any time soon.
And his new venture with Hustler University 2.0 is going to keep bankrolling his influencer lifestyle.
One of the first things that the suite of courses (that thousands of people subscribe to monthly) teaches you is that his two favorite things are raking in the dough and emotionally manipulating people.
In the opening video, Tate crows, “You’re in the most fantastic place on the planet for making money, Hustlers University, and the only person who could ruin that is you.”
But never fear, “most of you are happy to be losers part-time. You want to escape. That’s why you joined. You don’t want to be a loser anymore.”
Having a job is real “peon” energy, according to Tate, who calls employed people a “wage slave brokie.”
Tate’s entire schtick pushes hyper-masculinity, hyper-capitalism, and a lifestyle that most people will never be able to achieve (by design – after all, you can’t have a tier of “elite” if there aren’t people under you to exploit).
But Tate promises disaffected young men a path out. Some of his University enrollees are as young as 13.
He intersperses anti-LGBTQ and misogynistic rhetoric with promises of “escaping the Matrix” but gives very little actual advice.
It’s enough, however, for the people who pour millions into his pockets every month in the hope that he will show them how to escape the drudgery of an uninspiring 9 to 5 and relationships that end with heartbreak.
The problem with Tate’s promises of learning how to sell their way out of being broke is that the only product he’s selling is himself. And not everyone can be Andrew Tate, even if they imitate his swagger to a T. He has the huge advantage of having started on reality TV, and most people won’t even come close to that level of notoriety.
But Hustlers University continues to convince people that they can – and he earns millions a month keeping them convinced.