Move over Fashion Nova, the old timers are getting into the influencer game. The legendary brand made famous by Paris Hilton, Juicy Couture, has teamed up with FOREVER 21 to be able to afford the million dollar price tag demanded by Team Earle.

Alix Earle is the hottest star on social media and, in 2023, has already amassed millions in brand deals. And this deal was chosen by Earle because of her love for Paris Hilton.

Alix Earle grew up shopping at FOREVER 21 and loved JC from watching Paris rock the brand. That was the main decider for taking the deal—her love for her idol PH.

Photos courtesy of Forever 21. Click here to purchase